1Atisah Raihan Fadillah, 2Hudi Santoso, 3Willy Bachtiar, 4Bayu Suriatmaja Suwanda, 5Rici Tri Harpin Pranata, 6Ika Sartika
1,2,3,4,5,6Digital Communication and Media Study Program, Vocational School, IPB University, Indonesia
DOI : https://doi.org/10.47191/ijmra/v7-i03-60Google Scholar Download Pdf
ABSTRACT:
Public relations of PT Semen Padang build good relations with the media in the form of media relations activities. One of the objectives of this activity is to influence the media to be able to cover the news or provide positive coverage related to the company and the products offered. In 2023, it was noted that the percentage of positive and neutral news will be 100%. However, based on the results of news reports sent by media in collaboration with PT Semen Padang, it show that the reach of news coverage related to PT Semen Padang is still low. This study aims to answer the formulation of the main problem, namely how is the descriptive analysis of media relations activities at PT Semen Padang? These questions will be answered by analyzing data collected through observation, active participation, interviews, and literature studies.
KEYWORDS:Coverage, Media, Media Relations, Positive News, Public Relations
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Volume 07 Issue 03 March 2024
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